For Immediate ReleaseJanuary 13, 2020
Accurate count to determine federal funding, representation for local residents
San Rafael, CA – Marin County needs more $25-per-hour temporary workers to assure an accurate 2020 U.S. Census this spring.
In 2019, MarinCensus2020.org and a Complete Count Committee were launched to create encouraging messages in multiple languages that explain the importance of the census and assure confidentiality. The website and committee were collaborations by the County CDA, the City of San Rafael, the City of Novato, and Canal Alliance. In addition, Marin CDA entered partnerships with several community-based organizations to support education and outreach activities in the designated hard-to-count communities. According to data provided by the California Census Office, Marin residents least likely to fill out a census form or considered “hard to count” are those living in West Marin, Marin City, San Rafael’s Canal neighborhood and Lincoln Avenue, Terra Linda, and pockets of downtown Novato.
This census is being labeled as the “first digital census” whereby households will have the option of responding online, by mail, or by phone. Nearly every household will receive an invitation to participate in the census from either a postal worker or a census worker, but it’s expected that 95 percent of residents will receive an invitation by mail beginning mid-March 2020.
By its own estimates, the federal government expects less than 1 percent of households will be counted in person by a census official, most of those being residents living in remote areas.
Historically undercounted populations include racial and ethnic minorities, people who speak languages other than English, those with low internet proficiency, children 5 and under, adults over the age of 65, young people who move frequently or have plans to move soon, and rural residents, all people at risk of low response. Others might be willing but have limited access to technology and, as a result, are considered difficult to reach by an online survey.
Local plans for administering the census starting mid-March are moving forward. However, local organizers remain concerned about the five barriers identified that might prevent people from participating in the count:
Much of the funding triggered by census results ends up as fuel for programs that help lower-income and underrepresented populations. For instance, the census results determine choices about which roads are fixed, where schools are built, who qualifies for school lunches and Medicaid, where businesses can be opened, which local programs are eligible for grants, and what medical services are offered. Undercounting on the census can lead to the loss of a seat in the U.S. House of Representatives and federal funding shortfalls.
There is more information on the national 2020 Census Jobs webpage about applying, and the Census Bureau’s social media toolkit helps residents promote census jobs in the community. Most questions about the local census efforts are answered on MarinCensus2020.org and www.census.gov.
Kristin DrummSenior PlannerCommunity Development Agency
3501 Civic Center DriveSuite 318San Rafael, CA 94903(415) 473-6290Email: Kristin DrummCommunity Development website