County of Marin - News Releases - County Fair Awards

For Immediate Release
February 04, 2020

Fair Staff ‘Over the Moon’ About Awards

Cultural Services brings home 42 honors from Western Fairs Association

San Rafael, CA – The 2019 Marin County Fair, with its theme of Over the Moon, took home 42 individual achievement awards including both Featured Program awards at the recent Western Fairs Association (WFA) annual conference in Reno, Nevada.

A young girl with a painted face draws with chalk at the Marin County Fair.Active participation by visitors young and old help make the Marin County Fair an inclusive cultural event.
The WFA, a 150-member trade association representing fairs in the western United States and Canada, recognizes excellence in the fair industry at its convention and provides a forum for fairs to share successful ideas and programs.

“I am literally over the moon with pride for our team who makes the Marin County Fair such an award-winning success,” said Director of Cultural Services Gabriella C. Calicchio. “From innovative marketing campaigns to engaging agricultural and competitive exhibits programming, our fair is truly a community event that we cherish each summer. We thank WFA for recognizing our hard work and forward-thinking strategies we put forth for our fair every year.”

The 2019 Fair was bestowed with 21 First Place awards, 14 Second Place awards and seven Third Place awards. Awards included Recruitment and/or Retention Program (Paid Staff & Volunteers), Fairtime Innovative Marketing Strategy or Concept, New Innovative use of Technology, and more.

2019 Marin County Fair Award-Winning Entries:

Featured Program Awards

First Place      Outstanding Achievement – Fair-time Innovative Marketing Strategy or Concept

First Place      Outstanding Achievement – Recruitment and/or Retention Program (Paid Staff & Volunteers)

Individual Achievement Awards

First Place    

Television Advertising – Single Television Ad

Radio Advertising – Radio Ad Series

Foreign Language Printed Marketing Campaign

Outdoor Advertising Campaign

Social Media Campaign

Any Other Advertising Campaign – Northgate Mall Window Displays

Cultural Marketing campaign – Out at the Fair, Recetas Latinas, Italian Street Painting Festival

Digital Marketing Campaign

Give it Your Best Shot – People

Year-Round Logo – Marin County Fair

Fair-time Commemorative Poster

New Animal Competitive Exhibit – Feathered Friends Day

New Non-Animal Competitive Exhibit – Over the Moon Theme Exhibits

New Innovative use of Technology – In Marketing – Animated Fair Poster

Non-Profits – Youth in Arts partnership

Crisis Management – Rabbit Abduction

New Cultural Program – Drag Story Time

Best New Idea in Maintenance – Bartolini Gallery LED lighting

Self-promoted Non-Fair Event – Inside Insights: San Quentin Arts in Corrections exhibition at Bartolini Gallery

Second Place          

Single Radio Ad Foreign Language

Printed Marketing Campaign

New Event, Exhibit or Program – Space Station Museum exhibit

New Children’s Program – Over the Moon XR Virtual Reality exhibit

New Sponsorship Program – Northgate Mall Partnership

New Innovative use of Technology – In Exhibits – ShoWorks Program

New Innovative use of Technology – For the Fair Patron – Mobile Fair Website

New Community Outreach Program – Italian Street Painting Festival

Theme Program – Over the Moon!

Give it Your Best Shot – Animals

Events-Interim Events – Marin Senior Fair

Fair-time Event – Moonwalk Worlds Record

Agricultural Programming – Culinary Stage programs

Interim Event Rentals Innovative Marketing Strategy or concept – Monthly eNewsletter

Third Place  

Radio Advertising – Single Radio Ad

Give it Your Best Shot – Carnival

Give it Your Best Shot – Entertainment & Grounds Acts

Special Event Logo – Marin Transit Ride Free logo

Fair Program/Schedule

Inspiring Collaboration – Marin County Poet Laureate

Television Advertising – Single Television Ad


Gabriella C. Calicchio
Department of Cultural Services

Marin Center
10 Avenue of the Flags
San Rafael, CA 94903
(415) 473-6400
Email: Gabriella C. Calicchio
Cultural Services Website